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Google and GSD&M Party in Austin Style at SXSW

Saturday, March 19, 2011 | 8:21 AM

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Earlier this week at SXSW, about 2,000 people joined Google and GSD&M to celebrate all things Austin: local food, local art and local music and favorite local spots. When guests arrived, they were greeted by a neon sign in the shape of a Place pin, created by Roadhouse Relics specially for the party:

We featured art from local artists such as Magda Sayeg, RAD Furniture, and Hugh MacLeod, among others:

J. Roddy Walston & The Business, The Mother Truckers and Lance Herbstrong filled the air with good ol’ Austin rock throughout the night:

A mini food trailer park was recreated in GSD&M’s backyard, with deliciousness from The Flying Carpet, Royito’s and Coolhaus:

And what’s a party without a photo booth? Yep, we had one, thanks to our friends at Smilebooth:

But perhaps one of the coolest things about the night? The interactive screens in the lobby featuring GSD&M’s “Best Ever” Austin spots, including places such as Uncommon Objects and Juan in a Million. Guests could see these places on the map and read reviews by GSD&M employees:

We even showed Hotpot ratings and Latitude check-ins happening around the city:

Here's a full gallery of pictures from the night. A big thanks to GSD&M for having us in their home, to all the folks who made the party possible, and to everyone for coming out and having fun!

Posted by Vanessa Schneider, Hotpot Team. Photographs by Paige Pharr.